Fashion, Low Price 낮은 가격에 만날 수 있는 명품 디자인
Fast Fashion 전략은 그 빠르기 안에 소비자들의 욕구를 자극시킬 수 있는 요소가 녹아있어야 하므로 가격경쟁력이 확보된 상태에서 디자이너들의 창의력과 시장조사자들의 트렌드를 읽어내는 힘이 필요하다.
2. Fast Fashion 의 장점
(1) 고객과의
products, there are convenience, shopping, specialty and unsought products. Pop-up stores promote the first three types of products.
① Convenience products
Companies that market convenience products, especially in food or drink industry use pop-up stores and Vitamin Water from Coca Cola drew huge attention by opening one.
② Shopping products
Fashion industry is enthusiastic towards pop-u
1. 사업 요약
요약 - 패션 업체로부터 브랜드 단위로 계약을 한 후 카탈로그를 공급 받는다. 고객들은 ARS를 이용해 자신이 원하는 카탈로그를 선택 할 수 있다. 고객이 카탈로그를 신청시 간단한 고객DB(연령, 지역, 성별)를 저장한다. 패션업체는 Fashion Net으로부터 두 가지 이득을 얻을 수 있다. 첫째, 카
fashion brand
Communication Objective – Brand Awareness
Focus on boosting brand awareness among all generation
Entry level: only 2 years since launching
Promotion Message – Local & Reasonable Brand
Low price and products customized for Korean people
Promotion Media
Advertisement on free newspapers or magazine displays
Special events with the celebrities as s
fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA brand globally. And the brand’s mission is to enhance the customers’ lives by providing them low-priced and high-quality products and the basic clothing line suitable for Koreans. The final goal of the company is to position itself as a national brand and the best fast fashion brand in Korea and to launch oversea